华采堂光域娱乐 - 自贡华采堂光影文旅科技有限公司

公司简介

Company Profile

华采堂光域娱乐,

是一家主要应用彩灯造景技术与数字光影技术，打造沉浸式光域娱乐场景的创新型投资型企业。

Huacaitang Guangyu Entertainment is an innovative investment oriented enterprise that mainly applies color lighting technology and digital light and shadow technology to create immersive Guangyu entertainment scenes.

我们始终以打造国际领先的光影夜游标杆产品为目标，在借鉴国际前沿技术与成熟运营经验的基础上，深度融合中国文化与本土市场需求以 “光域娱乐投资运营 +光域娱乐技术服务” 为双擎驱动，构建了覆盖 “旅游目的地度假区、景区” 与 “文商场景” 的全维度业务矩阵。

We always aim to create an internationally leading benchmark product for light and shadow night tours. Based on the reference of international cutting-edge technology and mature operational experience, we deeply integrate Chinese culture and local market demand, driven by the dual engines of "light domain entertainment investment and operation+light domain entertainment technology services", and have built a comprehensive business matrix covering "tourist destinations, resorts, scenic spots" and "cultural and commercial scenes".

投资类业务聚焦光域娱乐旅游目的地度假景区与大型夜游公园，旨在打造集 “娱乐、休闲、度假” 于一体的自有产权光域娱乐目的地度假区，填补国内 “光影主题度假” 的市场空白，形成长期稳定的运营收益与品牌沉淀；

技术服务类业务则围绕城市节庆主题嘉年华与沉浸式光域娱乐场景打造展开，为城市夜间氛围打造以及夜游节庆活动、景区夜游升级、商业综合体氛围营造等需求提供定制化解决方案，助力政府和企业激活夜间经济、提升场景吸引力，目前已成功服务多场大型灯会与城市节庆项目，成为国内夜游场景服务领域的翘楚。

The investment business focuses on Guangyu Entertainment Tourism Destination Resort and Large Night Tour Park, aiming to create a self owned Guangyu Entertainment Destination Resort that integrates "entertainment, leisure, and vacation", filling the market gap of "light and shadow themed vacation" in China, and forming long-term stable operating income and brand accumulation; The technical service business revolves around the creation of urban festival themed carnivals and immersive light domain entertainment scenes, providing customized solutions for the creation of urban nighttime atmosphere, as well as the upgrading of night tourism festival activities, scenic spot night tourism, and the creation of commercial complex atmosphere. It helps governments and enterprises activate the nighttime economy and enhance scene attractiveness. Currently, it has successfully served multiple large-scale lantern festivals and urban festival projects, becoming a leader in the field of night tourism scene services in China.

公司简介

Company Profile

华采堂光域娱乐以技术创新为引擎、以文化赋能为核心、投资运营为模式

深化 “彩灯造景 + 数字光影” 技术融合应用，构建自主技术壁垒与产品IP品牌，

正在落位区别于刺激型游乐设备为主的传统乐园的全龄段全时段沉浸式光域娱乐乐园；

Huacai Tang Guangyu Entertainment takes technological innovation as the engine, cultural empowerment as the core, and investment and operation as the model

Deepen the integration and application of "lantern landscaping+digital light and shadow" technology, build independent technological barriers and product IP brands,

A full age and full time immersive light field entertainment park that is different from traditional amusement parks that mainly focus on stimulating amusement equipment;

未来，既要成为中国夜游产业与目的地景区投资及运营的领军企业，

更要向 “全球领先的东方文化光域娱乐品牌” 迈进，让承载中国文化的光域娱乐场景走向世界，

展现中国光影夜游产业的独特魅力与实力。

In the future, we aim to become a leading enterprise in the investment and operation of China's night tourism industry and destination scenic spots,

We need to move towards becoming a "globally leading Oriental cultural entertainment brand" and bring the entertainment scenes that carry Chinese culture to the world,

Showcasing the unique charm and strength of China's light and shadow night tourism industry.

公司简介

Company Profile

投资体量

Investment volume

年营业额 5 亿

对外投资 2 亿

Annual revenue of 500 million

outward investment of 200 million

人员规模

Personnel size

企业员工 300+人

The company has over 300 employees

品牌实力

Brand strength

每年深度参与打造至少

3 个大型沉浸式光域娱乐项目

吸引超 1000 万+游客

Deeply participate in the creation of at least 3 large-scale

immersive light domain entertainment projects every year

Attracting over 10 million tourists

企业优势

Enterprise Advantages

以 “灯光造景 + 数字光影” 为核心融合技术，公司有丰富的沉浸式设计经验，既能打造动态彩灯矩阵、AR 互动光域等现代场景，又能还原各类需要的质感，比如在灯会项目中实现 “游客触摸触发彩灯叙事”，兼顾技术创新与用户体验，形成同行难复制的壁垒。

With the core integration technology of "lighting landscaping+digital light and shadow", the company has rich experience in immersive design. It can create modern scenes such as dynamic color light matrices and AR interactive light fields, as well as restore various required textures. For example, in the lantern festival project, it can achieve "tourist touch triggered color light narrative", balancing technological innovation and user experience, forming a barrier that is difficult to replicate among peers.

“光域娱乐投资运营 + 光域娱乐技术服务” 双擎驱动更灵活 —— 投资端聚焦光域度假景区、大型夜游公园，打造自有 IP 目的地；服务端承接城市节庆（如春节灯会）、景区夜游升级（如为古镇设计沉浸式光影夜游），可快速响应不同客户的短期场景需求与长期投资需求。

The dual drive of investment and operation of Guangyu Entertainment and Guangyu Entertainment technology services is more flexible - the investment side focuses on Guangyu vacation scenic spots and large night parks, creating its own IP destinations; The server undertakes urban festivals (such as the Spring Festival Lantern Festival) and upgrades of scenic spot night tours (such as designing immersive light and shadow night tours for ancient towns), and can quickly respond to the short-term

深谙国际通用叙事手法，同时深耕中国地域文化，让光域娱乐场景成为 “文化载体”，既引发本土用户情感共鸣，又具备向 “一带一路” 国家输出的文化独特性。

Be familiar with international narrative techniques, and at the same time deeply cultivate China's regional culture, so that the optical entertainment scene can become a "cultural carrier", which not only evokes the emotional resonance of local users, but also has the cultural uniqueness of exporting to the "the Belt and Road" countries.

依托自控自贡彩灯基地以及自有科技团队，把控国内光影产业供应链，采用轻资产搭建模式，夜游公园投资回收期缩短至 3-5 年；运营端结合大数据监控客流、设计二次消费（如文创、灯光体验项目），比传统灯会项目盈利效率指数级提升。

Relying on the self-control Zigong Lantern Base and our own technology team, we control the domestic light and shadow industry supply chain, adopt a light asset construction model, and shorten the investment payback period of night tour parks to 3-5 years; The combination of big data monitoring of passenger flow and design of secondary consumption (such as cultural and creative, lighting experience projects) in the operation end has exponentially improved the profitability efficiency of traditional lantern festival projects.

核心特色

Core Features

技术融合升级

Technological

integration and upgrading

“艺术与科技融合” 理念，进一步将中国传统彩灯造景技术与 3D 投影、互动感应、AR/VR 等数字光影技术深度结合，突破传统彩灯展陈方式，结合东方美学独有的细腻与厚重以当代审美升级设计，融合 “当代数字光影 + 中国文化审美” 的差异化呈现，形成独特的沉浸式叙事感场景。

The concept of "integration of art and technology" further combines traditional Chinese lantern landscaping technology with digital light and shadow technologies such as 3D projection, interactive sensing, AR/VR, breaking through the traditional lantern display method, combining the delicate and heavy characteristics of Eastern aesthetics to upgrade the design with contemporary aesthetics, and integrating the differentiated presentation of "contemporary digital light and shadow+Chinese cultural aesthetics" to form a unique immersive narrative scene.

场景打造维度

Scene

creation dimensions

从城市地标灯光秀、节庆嘉年华，到大型夜游公园、目的地度假景区，可定制全维度光域娱乐场景解决方案，同时突破 “传统文化主题场景”（如非遗 IP 、历史故事）的场景限制，新增与自然景观融合，与娱乐样式融合，拓展场景感官边界。

The "full-scene coverage" mode can customize a full-dimensional light domain solution from city landmark light shows, festival carnivals, to large night parks and destination resorts. At the same time, it breaks through the scene limitations of "traditional cultural theme scenes" (such as intangible cultural heritage ips and historical stories), and adds integration with natural landscapes and entertainment styles to expand the sensory boundaries of the scene.

文化赋能内核

Culture

empowers core

深谙深耕全球化通用叙事表达方式，让光域娱乐场景成为文化传播载体，既具备视觉震撼力，又拥有更强烈的情感共鸣与文化记忆点。

Having a deep understanding of the universal narrative expression of globalization, Guangyu entertainment scenes have become cultural communication carriers, possessing both visual impact and stronger emotional resonance and cultural memory points.

核心团队

Core Team

投资团队

Investment team

具备文旅项目投资评估与风险管控能力（含头部文旅基金投资经理），可精准筛选优质投资标的， “全球化投资布局” 经验，规划国内与国际项目投资节奏，保障项目收益。

Possessing the ability to assess and manage risks in cultural and tourism project investment (including top cultural and tourism fund investment managers), capable of accurately screening high-quality investment targets, with experience in "global investment layout", planning the investment rhythm of domestic and international projects, and ensuring project returns.

技术团队

Technical team

依托华采堂文商设计集团为支撑，有约400名中国最大规模从事彩灯造型文旅景区照明等设计 10 年以上的设计师，及约50名来自互联网、影视特效领域的数字技术专家（包括制作宝莲灯、哪吒闹海等影视剧）组成，既具备传统彩灯技艺沉淀，又握国际前沿数字光影技术，更兼创新创意能力，让“艺术 + 技术 + 创意”共绽华彩。

It is composed of about 400 designers who have been engaged in the lighting design of cultural tourism scenic spots for more than 10 years in China's largest scale, and 50 digital technology experts from the Internet, film and television special effects field (including the production of film and television dramas such as Baolian Lantern, Nezha Naohai, etc.). It not only has the precipitation of traditional lantern technology, but also holds the international cutting-edge digital light and shadow technology, and also has the ability to innovate and create, so that "art+technology+creativity" blooms together.

运营团队

Operations Team

成员均有10 年以上景区运营、节庆活动策划经验（华侨城等企业资深运营人员），熟悉文旅行业客流转化与商业变现逻辑，同时引入灯光夜游“用户体验优化” 理念，建立精细化运营体系，提升用户满意度。

All members have over 10 years of experience in scenic area operation and festival event planning (senior operation personnel from enterprises such as OCT), are familiar with the logic of passenger flow conversion and commercial monetization in the cultural and tourism industry, and at the same time introduce the concept of "user experience optimization" for night Tours with lights, establish a refined operation system, and enhance user satisfaction.

企业愿景

Corporate Vision

成为有多个自有乐园、夜游 IP 的娱乐公司

Become an entertainment company with multiple self-owned theme parks and night tour ips

计划 2 年内打造 2-3 个自有产权的光域度假景区 / 夜游公园，年均接待游客500万/人次，形成 “华采堂光域娱乐” 系列 IP；5年内容孵化 3-5 个具有全国乃至全球影响力的夜游 IP，年均接待游客1000万/人次，实现 IP 授权与衍生品开发，复制IP 规模化输出” 模式，提升品牌价值。

It is planned to build 2 to 3 self-owned property light domain resort areas/night tour parks within two years, receiving an average of 5 million visitors per year, and forming the "Huacaitang Light Domain" series of ips. Within five years, we will incubate 3 to 5 night tour ips with national and even global influence, receiving an average of 10 million visitors per year. We will achieve the model of IP licensing and derivative product development, and replicate the large-scale output of ips to enhance brand value.

中国最前沿的光域娱乐目的地、景区投资发展商

The most cutting-edge destination scenic area investment and development company in China

“聚焦文化与科技融合创新光域娱乐场景” 的投资逻辑，聚焦中国一二线城市周边及文旅资源丰富的三四线城市，打造 “1.5 小时交通圈” 内的光域娱乐度假目的地，形成差异化景区矩阵，拥有“光域娱乐场景稀缺性”满足中国文旅市场新需求，实现景区运营效率最大化。

The investment logic of "focusing on the integration of culture and technology to innovate the light domain scene" focuses on the surrounding areas of China's first and second tier cities and third - and fourth tier cities with abundant cultural and tourism resources, creating light domain entertainment and vacation destinations within the "1.5-hour transportation circle", forming a differentiated scenic spot matrix, and meeting the new needs of the Chinese cultural and tourism market with "scarcity of light domain scenes", achieving the maximization of scenic spot operation efficiency.

全球领先的夜游产业发展商

The world's leading developer of the night tour industry

全球化布局战略，未来 10 年，将中国光域技术与文化输出至 “一带一路” 沿线国家，参与国际夜游项目（东南亚城市灯会、欧洲中国文化节光域场景），夯实国际运营经验，输出中国文化特色，打造全球夜游产业标杆，成为国际顶流光影夜游品牌。

With a global layout strategy, in the next 10 years, China's light domain technology and culture will be exported to countries along the "Belt and Road", participating in international night tour projects (such as Southeast Asian city lantern festivals and light domain scenes of Chinese cultural festivals in Europe), consolidating international operation experience, exporting Chinese cultural characteristics, creating a global benchmark for the night tour industry, and becoming a top international light and shadow night tour brand.

企业荣誉

Enterprise Honor

第31届自贡国际恐龙灯会荣获第13届阿拉丁神灯奖全国最佳照明设计奖

建昌古城夜景照明工程及夜游荣获第12届阿拉丁神灯奖全国最佳工程奖（文旅照明工程类）

李庄古镇夜景照明设计荣获第12届阿拉丁神灯奖全国最佳设计奖（数字艺术&文旅照明设计类）

东安阁照明设计荣获第12届阿拉丁神灯奖全国优秀设计奖（公共建筑外立面照明类别）

The 31st Zigong International Dinosaur Lantern Festival won the National Best Lighting Design Award of the 13th Aladdin Magic Lamp Award

The night lighting project and night tour of Jianchang Ancient Town won the National Best Project Award (Cultural and Tourism Lighting Project Category) of the 12th Aladdin Magic Lamp Award.

The night lighting design of Lizhuang Ancient Town won the National Best Design Award (Digital Art & Cultural Tourism Lighting Design Category) at the 12th Aladdin Magic Lamp Award.

Dong 'an Pavilion Lighting Design won the National Excellent Design Award (Public Building Facade Lighting Category) of the 12th Aladdin Magic Lamp Award